Resume – Word Doc
Resume – PDF

SUMMARY

With over 15 years of online marketing experience in startup, high growth and turnaround businesses, I have achieved top rankings in highly competitive markets across all major search engines. The digital strategies and tactics that I have developed and executed throughout my career have resulted in increased sales and customer acquisition for many types of businesses serving both the B2B and B2C markets.

I enjoyed the experience of building, bringing to profitability and selling several internet retail businesses and have risen within the ranks of large corporations. I am highly analytical, action oriented, entrepreneurial and results driven.

I am a published fine art photographer and have sold thousands of prints around the world. My commercial product photography can be found in catalogs and other marketing materials used on industry leading ecommerce websites and in big box retail stores.

I am a proven and resourceful marketing executive who identifies business opportunities that accelerate revenue growth and profit.

Experience

MFG.com, Director of Online Marketing
October 2010 ][ Present

• Develop and manage all SEO and PPC Adwords campaigns
• Implement digital marketing campaigns for global business development of a B2B manufacturing marketplace
• Produced a 30% increase in organic traffic
• Lowered Pay Per Click cost, higher quality lead generation and increased conversions
• Project management of offline / online marketing initiatives
• Brand management and design for marketing collateral used in print and online advertising
• Correspond with global offices to meet marketing goals and deadlines
• Work closely with external vendors and consultants
• Increase number of back links with strategic link building tactics
• Work with the Information Technology team to implement 3 phases of SEO strategy to increase site traffic
• Photograph, design and manage marketing communications for Airport Ads
• Analyze Google Analytics to find the best converting keywords for audience development
• Content syndication for reputation management along with competitive business intelligence

ToddMcPhetridge.com, Marketing Consultant / Photographer
Canton, GA, February 1997 ][ Present

• Provide marketing services, commercial product photography, graphic / web design, shopping carts, shopping comparison site implementation, strategic planning and execution of search engine marketing solutions for large corporations and small family owned businesses.
• Involved in every aspect of starting and growing businesses from logo concept phase meetings to helping established companies project a strong online brand.
• Experience in all aspects of marketing, managerial, product and business development, customer acquisition, social media marketing and ecommerce.

PlayNation, Director of Marketing
Canton, GA, July 2004 ][ October 2010

• Developed an online consumer marketing strategy to increase sales and catalog requests. Nearly doubled website traffic for two of the company’s websites during the peak swing set buying season.
• Search engine marketing efforts have created staggering growth in online revenue which has spilled over to inbound calls, catalog requests, sales leads and dealer signups.  
• Instrumental in securing Home Depot, Target and Costco accounts and designing all point of purchase display materials, product marketing materials and photography for ecommerce websites.
• Other functions include; web design, setting up a dealer network, contract negotiations, customer acquisition and retention, direct marketing, graphic design projects and product photography for catalogs, negotiating the best price for all printed material including 3 yearly catalogs, instruction manuals and multiple product labels.
• Brand management for PlayNation, Gorilla Playsets, SwingWorks, Plan It Play, Planet Playgrounds and Tortuga Outdoor websites, commercial product photography and overall B2B and B2C marketing strategies.
• Managed a team of 4 people and worked closely with consultants, ad reps and sales reps related to marketing materials.

Total Backyard, Vice President of Marketing
Canton, GA, July 2004 ][ October 2010

• Business development and implementation of 14 ecommerce websites from the ground up and secured drop ship vendors to sell their products online.
• Created a search engine optimization campaign to have each website rank organically in the top of the search engines. Many of the websites rank in the top 3 listings in Google, Yahoo and MSN for highly competitive keywords.
• Responsible for placing job ads and locating qualified candidates as well as consultants to manage day to day operations.
• Provided direction for branding, online merchandising, product selection according to what people search for online and did analysis to find out which products convert best online.

Rustic Ventures, LLC., VP of Marketing
Canton, GA, September 2003 ][ November 2007

• Designed and developed 8 ecommerce websites for the rustic décor and furniture internet retail market.
• Employed digital marketing strategies to secure the top listings of major search engines for everything from table lamps to rustic décor, pool table lighting to antler chandeliers.
• Attended trade shows to meet key contacts for business networking and find potential vendors.
• Identified advertising channels, negotiated contracts and purchased print ads for the industry leading log home and décor magazines.
• Commercial product photography for internet merchandising of home décor and furnishings.

ComputerJobs.com, Graphics Designer / Marketing Manager
Atlanta, GA, September 2003 ][ July 2004

• Responsible for the design and implementation of client email marketing campaigns.
• Worked closely with important clients to ensure their email campaign was designed to spec and generated maximum response from consumers.
• Prepared email marketing campaigns and optimized them for the smallest file size before sending the over to the database admin to email out.
• Search engine marketing helped increase website traffic and users via highly targeted search phrases.
• Designed banner ads for clients, helped produce contests and designed in house email marketing campaigns for sales team customer retention.
• Worked closely with VP of Marketing on brand development and digital marketing strategies.

Mfg.com, Creative Director
Atlanta, GA, October 2000 ][ September 2003

• Responsible for maintaining the integrity of the corporate brand while growing business online.
• Search engine optimization specialist involved with maintaining corporate website and intranet, handling all aspects of web design as well as graphic design projects and responsible for all online marketing efforts.
• Managed 21 private label partners and developed online marketing material for the Thomas Register, Modern Machine Shop, NASA Tech Briefs and other partners to help increase the Mfg.com brand and awareness online for us and our partners.
• Responsible for location photography in machine shops and other job shops to be used in print ads and marketing material both online and offline.
• Worked closely with CEO and CTO to make sure that the Mfg.com message was clear throughout all channels of communication; from our press releases to our sales presentations.
• Assisted Public Relations firm with photographs, website screenshots and testimonials for press releases and articles.

MicroKinetics Corporation, Web Designer / Photographer
Kennesaw, GA, October 1999 ][ October 2000

• Web designer and search engine optimization specialist responsible for creating and maintaining search engine pages as well as day to day maintenance of website. Designed marketing material for company as well as product photography of CNC Mills, Lathes and Routers.

Education

Link Liberation taught by Dan Thies and Leslie Rohde, 2010-2012
Kelby Training, 2009-2012
Sterling Ledet & Associates, June 2003, Advanced Flash Design
Fig Leaf Training, April 2001, Flash
Gwinnett Technical Institute, August 1998, Continuing Education for Photography
South Gwinnett High School, June 1992

Technical Skills

Photography – 22 years
Adobe Creative Suite
Web Design – 15 years
Graphic Design – 15 years
SEO – 15 years
Photoshop – Expert
Microsoft Office
PPC – 6 years

RECOMMENDATIONS

David Crowder, COO (Acting), MFG.com
Todd’s impact at MFG.com has been absolutely amazing. He’s saved us money with our PPC program while increasing our results. He has rescued our SEO program that was at an all-time low when he inherited it. In addition to all of that, Todd leverages his incredible marketing acumen to our benefit on a daily basis. Todd is the epitome of Marketing enabling Sales.

Jack Williams, Chief Operating Officer, ComputerJobs.com
I worked with Todd when I served as COO at ComputerJobs.com. Todd brought excellent marketing and creative expertise to his position. His creativity meant the marketing materials were visually impressive, creatively interesting, and highly effective in driving sales. Todd excelled both in creative marketing and in SEO efforts. He knows his stuff, he’s talented, and I am glad to vouch for him.

Michael Turner, Vice President Marketing, ComputerJobs.com
Initially, Todd was brought on to the ComputerJobs.com team as a graphic designer—and a stellar graphic designer he is! After working with Todd on other projects, however, he proved to us that he had a knack for marketing and customer service too. Working closely with both our sales team and our clients, Todd exceeded all expectations and helped us achieve $1mm in annual direct email and online ad sales.

Todd has a strong work ethic and high integrity. He’s reliable, trustworthy and goes out of his way to ensure client success—even if that means doing things his job description doesn’t necessarily call for.

I would love to work with Todd again and highly recommend him as a strong candidate for your team.

Robert Preville, President, CEO, Global Test Supply
Todd is a great asset to any organization. He has acquired exceptional expertise in his profession, is a team player, and offers insightful and creative solutions to the challenges he is met with.

Adam Oaks, SVP and General Manager, Americas, MFG.com
As Director of Online Marketing, Todd planned and executed on a highly successful search engine optimization program. His knowledge of SEO, his ability to work with others, and his determination to execute helped propel MFG.com in the search engines, thereby creating dramatically more qualified leads for the sales team. I highly recommend Todd for SEO and design work.

Scott Burkett, Chief Technology Officer, MFG.com
Working with Todd here at MFG.com has been nothing short of enjoyable. As a data-driven SEO and online marketing professional, he does a tremendous job in keeping our business aligned with current search trends. Todd is never afraid to challenge, or be challenged – and in either case, he does so with a sincere desire to collaborate. Todd has been an awesome internal partner for the corporate technology team!

AJ Sweatt, Director, Social Media & Community, MFG.com
I’ve known Todd for nearly 10 years, and we’ve actually worked together twice – during each of his stints at MFG.com. Todd is dependable, results-oriented and confident. While he’s well-versed and competent in all matter of marcom & media – Social Media tools, emerging & traditional channels, etc. – he’s an SEO monster. I watched him build models that gained remarkable traction and velocity in a very short time, while matching customer requirements in targeted industries. Todd also happens to be a gifted photographer, and a top-flight person.

Resume – Word Doc
Resume – PDF