Objective

A position where demonstrated web design, search engine optimization, photographic and graphic design skills will be used in creating and maintaining a dominant online and offline presence. Looking for just the right company that appreciates this unique skill set and needs a qualified professional with an aggressive approach to online marketing.

Areas of Effectiveness

Search Engine Optimization
Proven ability to rank for highly competitive keywords as well as build a strong online presence in multiple search engines. Experienced with PPC search engines and shopping comparison search engines.

Veteran when it comes to identifying and analyzing keywords for profitability. Aggressively targets the keywords that will not only get the most clicks but will also have the best conversion rate.

Web Design
Competent in ability to design efficient and unique websites that provide solutions and achieve desired results for large or small businesses. Familiar with Cold Fusion, ASP and PHP environments. Strongly utilize HTML, JavaScript and CSS for 8+ years to create professional sites that convert to sales using Macromedia products. Having the SEO knowledge, photography skills and design sense really allows for a compelling website that not only creates a high end appearance but also does very well in the search engines.

Photography
Photographs have appeared in numerous publications including the Macromedia Studio MX Bible and Integrating Flash, Fireworks & FreeHand f/x & Design, published by Coriolis and authored by Joyce J. Evans and the periodicals Log Home Design Ideas, Manufacturing Engineering, Purchasing Today, Design News, Desktop Engineering, and MacWorld. Product photography for the Home Depot Overlook Swing Set display signage.

Graphic Design
Proficient in designing print ads, trade show booths, media kits, catalogs, flyers, point of purchase materials, business cards, brochures, letterhead and logos. Vast network of printing companies, consultants and associates to get anything done when it comes to the printing process. Also has the ability and resources necessary to build a dominant corporate identity with an emphasis on branding. Spent 3+ years in the printing industry doing bindery work.

Work History

PlayNation, Director of Marketing
Kennesaw , GA , July 2004 ][ Ongoing

• Developed an online marketing strategy to increase sales and catalog requests. Nearly doubled website traffic for two of the company’s 5 websites during the peak swing set buying season.
• Search engine efforts have created staggering growth in online revenue which has spilled over to inbound calls, catalog requests, sales leads and dealer signups.
• Responsible for search engine marketing of 6 websites and maintaining a consistent brand both online and offline.
• Instrumental in securing Home Depot account and designing all point of purchase display materials.
• Other functions include; web design, setting up a dealer network, graphic design projects, product photography for catalogs, negotiating the best price for all printed material including 3 catalogs and multiple product labels.
• Manage a team of 3 people and work closely with consultants, ad reps and sales reps related to marketing materials.

ComputerJobs.com, Graphics Designer / Marketing Manager
Atlanta , GA , September 2003 ][ July 2004

• Responsible for the design and implementation of client email campaigns.
• Worked closely with important clients to ensure their email campaign was designed to spec and generated maximum response from consumers.
• Prepared email campaigns and optimized them for the smallest file size before sending the over to the database admin to email out.
• Search engine marketing helped increase website traffic and users via highly targeted search phrases.
• Create banner ads for clients, helped produce contests and designed in house email campaigns for sales team client retention.
• Worked closely with VP of Marketing to develop an updated media kit and sales material.

MfgQuote, Creative Director
Atlanta , GA ,October 2000 ][ September 2003

• Responsible for maintaining the integrity of the corporate brand while growing business online.
• Search engine optimization specialist involved with maintaining corporate website and intranet, handling all aspects of web design as well as graphic design projects and responsible for all online marketing efforts.
• Search engine marketing accounted for 40% of all sales.
• Managed 21 private label partners and developed online marketing material for the Thomas Register, Modern Machine Shop, NASA Tech Briefs and other partners to help increase the MfgQuote brand and awareness online for us and our partners.
• Responsible for location photography in machine shops and other job shops to be used in print ads and marketing material both online and offline.
• Worked closely with CEO and CTO to make sure that the MfgQuote message was clear throughout all channels of communication; from our press releases to our sales presentations.
• Assisted Public Relations firm with photographs, website screenshots and testimonials for press releases and articles.

Cobalt Graphics, Photographer / Designer / Search Engine Marketing Consultant
Canton , GA , February 1997 ][ 2004

• Photographer and consultant providing design and search engine marketing solutions for large corporations and small family owned businesses.
• Involved in every aspect of starting and growing businesses from logo concept phase meetings to helping established companies project a strong online brand.
• Able to handle stress and pressure without coming unraveled whether it’s a tight deadline for a print project or making a sales presentation to a billion dollar company for their search engine marketing contract.

MicroKinetics Corporation, Web Designer / Photographer
Kennesaw , GA , October 1999 ][ October 2000

• Web designer and search engine optimization specialist responsible for creating and maintaining search engine pages as well as day to day maintenance of website. Designed marketing material for company as well as product photography of CNC Mills, Lathes and Routers.

Born Printing Company, Bindery Person
Suwannee , GA , February 1996 ][ April 1997

• Bindery person involved with operating machinery such as folders, cutters and shrink wrapping equipment. Responsible for quality of printed material and delivery to customer under tight deadlines.

Apple Printing Company, Bindery Person
Lawrenceville , GA , November 1994 ][ February 1996

• Bindery person assisting press operators with day to day activities. Check in paper and coordinate with production team to make sure projects went as planned.

Education

South Gwinnett High School , June 1992, Awarded Vocational Seal
Gwinnett Technical Institute, August 1998, Photography
Fig Leaf Training, April 2001, Flash
Sterling Ledet & Associates, June 2003, Advanced Flash Design

Software Skill

 Experience